88.2 the Zoo is a concept brand inspired by my time working with Madelyn Bajorek at 88.1 the Park, built around the idea of bringing chaos, character, and community back to radio. The project explores a full identity system and brand direction, supported by a larger prospectus outlining its long-term potential in the space.
What’s shown is a curated look into our vision.
(Full prospectus available upon request.)